How to Claim Your Business in ChatGPT: A Guide for Canadian Businesses

On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. For the first time, business owners can claim the profile ChatGPT shows when it mentions them, correct their details and see how people find them inside ChatGPT.

This matters because more of your customers now ask ChatGPT which business to call. This guide walks you through the claim step by step, explains what the profile can and cannot do, and covers what Canadian businesses should know before they start.

What is Businesses in ChatGPT?

Businesses in ChatGPT is a set of tools for business owners. You manage it through Business Hub, which works a little like Google Search Console or your Google Business Profile dashboard. There are three main parts:

• Your business profile: the listing people see when they click on your business in a ChatGPT answer.
• Insights: how often ChatGPT mentions you, how many people click through to your website and the common topics in those answers.
• Business Agents: an optional chat assistant that answers customer questions using information you provide. For now, this is only for eligible U.S. ecommerce and online service businesses.

How to get your business on ChatGPT

There are two ways to get your business on ChatGPT, and they work best together:

1. Claim your business profile in Business Hub, so ChatGPT has correct, verified details about you. The steps are below.
2. Give ChatGPT clear facts to find on your website, your Google Business Profile, Yelp, Bing Places and trusted directories. ChatGPT reads these sources when it decides which businesses to mention.

Claiming your profile fixes what ChatGPT says about you. Meanwhile, your website, reviews and listings help decide whether ChatGPT suggests you at all. Our ChatGPT business profile setup service covers both.

Can Canadian businesses claim a ChatGPT profile?

Possibly. OpenAI says eligible businesses can claim a profile where ChatGPT is available and where the required verification is supported. Eligibility depends on where your business is located and what type of business it is.

However, there are a few limits to know about. For now, local stores and restaurants can claim only existing U.S. listings, and only U.S. businesses can use Business Agents for now. On the other hand, online and service businesses in other countries may see an option to claim or add their business. The only sure way to find out is to search for your business in Business Hub. It only takes a couple of minutes. Also, you can cancel a claim while it is under review.

What you need before you start

• A ChatGPT account you plan to use for the business long term.
• Access to your business phone number or business email, so you can receive a code.
• Your official business name, address and any registration or tax number, written exactly as your records show them.
• A government-issued ID for the Persona check, plus proof you can represent the business if you are not the owner.
• A short business description, your logo and a cover photo, ready to upload once OpenAI approves you.

How to claim your business in ChatGPT, step by step

1. Open Business Hub. Sign in to ChatGPT and open Business Hub from the sidebar.
2. Search for your business. Type your business name and select the listing that matches your business. Confirm the ChatGPT account you will use to manage it.
3. Verify your claim. Pick one of the methods shown. Business phone sends a code by text message or automated call. Business email sends a code to your business address. Website domain asks you to add a TXT record to your domain settings, so ask whoever manages your domain to do that part. Shopify stores can verify by connecting the store.
4. Wait for approval. OpenAI reviews the claim and emails you its decision or a request for more information. Review times vary.
5. Complete the ID check with Persona. In your business overview, select Complete verification with Persona and follow the steps. Finally, OpenAI adds the blue check once it approves this step.
6. Update your details. Add or correct your website, business description, category, logo and cover photo. After that, OpenAI reviews changes before they go live, so give it a little time.

You can read OpenAI’s own instructions in the Business Hub help article.

Where to find ChatGPT Business Hub (login and sign up)

There is no separate Business Hub account or sign up form. You sign in to ChatGPT with your normal ChatGPT account, then open Business Hub from the sidebar. OpenAI also links to it at chatgpt.com/business-hub.

Use an account you plan to keep for the business long term, ideally one tied to your business email. After your claim is approved, the admin can add teammates and give an agency access, and each person signs in with their own ChatGPT account.

Business Hub is not the same as the ChatGPT Business plan

Many owners mix these up, because the names are so close.

• Business Hub is where you claim your business profile, update your details and see how often ChatGPT mentions you. You do not need an ads account or a ChatGPT Enterprise plan to claim an eligible business.
• ChatGPT Business is OpenAI’s paid workspace plan for teams that use ChatGPT at work. OpenAI called it ChatGPT Team until August 2025.

In short, you can claim your business profile without paying for the ChatGPT Business plan.

How to verify your business on ChatGPT and get the blue check

Verification happens in two parts. First, you prove you are connected to the business with a code sent to your business phone or business email, or through your website domain or Shopify store. Then, after OpenAI approves the claim, you complete an ID check with Persona.

The blue check, the verified badge on your ChatGPT business profile, only appears after the Persona check is approved. Claiming alone does not earn the badge. To avoid delays, make sure your business name, address and any registration or tax number match your official records exactly.

What to put on your profile

In short, treat your ChatGPT profile the same way you treat your Google Business Profile. The goal is clear, correct facts that match everywhere else.

• Use your exact business name. For example, do not add keywords or city names that are not part of your legal name.
• Write a plain description. Say what you do, who you help and where, in two or three short sentences.
• Match your other listings. Your name, address, phone number and website should be the same on your site, Google, Bing, Apple Maps, Yelp and directories.
• Link to your real website. For online businesses, insights count a mention when ChatGPT cites your website, so the link matters.

What the insights tell you

After your Persona check is approved, the Insights tab shows activity from the past 28 days.

• Mentions: for a local business, a mention counts when ChatGPT shows a result for your location. For an online business, it counts when ChatGPT references your website. Your name alone does not count.
• Website clicks: how many people clicked through to your site.
• Discovery topics: common themes in answers that mentioned you. You do not see individual questions or chats.

Also, a blank number does not always mean zero. It can mean activity has not reached the reporting threshold yet.

What claiming will not do

Claiming your profile does not buy you a better spot. OpenAI says plainly that claiming does not guarantee more visibility, and that ads do not change ChatGPT’s own answers. ChatGPT also uses other sources, such as your website, reviews and business listings.

In other words, the profile is only one piece. The businesses ChatGPT recommends most often tend to have a clear website, steady reviews, matching listings and other trusted sites talking about them. If you want the full picture, read our guide on how to get your business recommended by ChatGPT and Google AI Overviews.

How to get ChatGPT to recommend your business

A claimed profile helps ChatGPT describe you correctly. However, getting recommended depends on how clear and trusted your business looks across the web. These steps help the most:

• Answer real customer questions on your website, with clear service pages, prices or price ranges where you can, and an FAQ section.
• Keep your details identical everywhere, from your website to Google, Bing, Apple Maps, Yelp and directories.
• Earn steady, honest reviews on Google and other review sites.
• Get mentioned on sites AI tools trust, such as local news, industry directories and community websites.
• Add structured data to your website, so search engines and AI tools can read your business details.

For a full walkthrough, read our guide on how to get your business recommended by ChatGPT and Google AI Overviews.

Can you pay ChatGPT to promote your business?

You can advertise in ChatGPT, but ads do not change ChatGPT’s own answers. OpenAI says advertising does not influence its independent recommendations, and OpenAI clearly labels sponsored placements and keeps them separate. So paying for ads will not make ChatGPT recommend you in its regular answers. You can claim your profile without buying any ads.

What is a ChatGPT Business Agent?

A Business Agent is an optional chat assistant that answers customer questions inside ChatGPT, using information you provide, such as product details and policies. It cannot complete purchases or bookings. Instead, it links customers to your website. For now, only eligible ecommerce and online service businesses in the U.S. can publish a Business Agent.

Common problems and how to fix them

• You see Contact support: your listing is locked. Select Contact support and ask for help with access.
• Someone else already claimed it: open the profile, select the three dots menu and choose Dispute ownership.
• You cannot find your business: online businesses may see an option to add it. Local stores and restaurants outside the U.S. may need to wait for wider rollout.
• Your Persona check failed: make sure the name, address and registration number match your official records exactly, then follow the email to try again.
• ChatGPT mixes you up with another company: this often happens when names are similar. Use your full business name everywhere and keep your website, listings and profile consistent. Our knowledge graph optimization service fixes the signals behind this.

Frequently asked questions

Is it free to claim my business in ChatGPT?

OpenAI does not list a fee for claiming a profile, and you do not need an ads account. In addition, advertising and Business Agents are separate from claiming.

How long does it take to claim a ChatGPT business profile?

The claim itself takes a few minutes. OpenAI then reviews the claim and the Persona ID check. Review times vary, so start early and watch your email for any request for more information.

Can my marketing agency claim the profile for me?

You should claim it yourself, because the verification and ID check are tied to you. After approval, you can add teammates and give an agency access in Business Hub. Each person uses their own ChatGPT account.

Will claiming my profile get me more customers?

Not on its own. Instead, it helps ChatGPT show correct facts about you and shows you how often ChatGPT mentions you. Your website, reviews and listings still shape whether ChatGPT recommends you.

Is there a ChatGPT business profile login?

You do not need a separate login. You sign in to ChatGPT with your usual account and open Business Hub from the sidebar to manage your business profile.

Is ChatGPT Business Hub free?

OpenAI does not list a fee to claim your business in Business Hub, and you do not need an ads account. It is also separate from the paid ChatGPT Business plan for teams.

Can I add my business to ChatGPT if it is not listed?

Eligible online businesses may see an option to add their business in Business Hub. Local stores and restaurants can currently claim only existing U.S. listings, so local businesses in Canada may need to wait for wider rollout.

How do I get ChatGPT to suggest my business?

Claim your profile, then make your website, Google Business Profile, reviews and directory listings clear and consistent. ChatGPT is more likely to suggest businesses it can understand and confirm from several trusted sources.

What if my business details in ChatGPT are wrong?

First, claim your profile, complete the Persona check and update the details in Business Hub. Then fix the same details on your website and Google Business Profile, because ChatGPT can draw from those too.

Quick Leadz Marketing is a digital marketing agency in Surrey, BC. We help businesses across Canada check if they can claim their profile, get their details right and track how often AI tools mention them. Learn more about our ChatGPT business profile setup, or book a free strategy call and we will check where your business stands today.